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Business Notices

Business Notices

WHAT’S THE STORY, MONTESSORI? North Shore business owner launches online toy business!

Friday 22nd July 2011, 11:16AM

There was a time when finding quality wooden educational toys for the under 3s wasn’t that easy in Australia. That’s no longer the case.

Neutral Bay - based company, Classic Baby, has created a range of Montessori toys that brings the classroom right into the living room of parents and carers.

Staying true to Dr Maria Montessori’s original concept, the environmentally friendly, wooden toys are designed to help parents give their toddlers a Montessori education at home. Each toy comes with simple specific instructions on how to get the most from the toy, and importantly, any parent can do it.

So how did the range come about? “The first three years of a child’s life is crucial in terms of brain development and their needs just weren’t being met,” said Angela O’Connell, owner of Classic Baby and a parent herself. “I would often hear mothers say they were struggling to find stimulating activities for their little ones. Their babies wanted to explore with their hands but the plastic toys did everything for them - made noise, flashed lights, talked, moved - they didn’t leave anything to the imagination.”

This is all the more concerning given that most of the connections among brain cells are made during infancy and early childhood, and why it is imperative for babies to experience early interaction, explore, repeat and manipulate materials during this time.

Ferne van Zyl, Director of Castlecrag Montessori Centre for Birth – 3 yrs, Down Under 3, met with Angela O’Connell while the range was undergoing research and development. “It was fantastic to see a local business not only producing quality Montessori materials, but taking that extra step by providing the educational instruction that goes with them.”

The products in the range have been manufactured for Classic Baby and the woods used are sourced from Rainforest Alliance Certified forests making Classic Baby part of a global effort to provide products that meet the highest environmental standards.

The benefits of the Montessori Method are heralded across the world, with leading entrepreneurs such as Google creators, Larry Page and Sergey Brin, and’s, Jeff Bezos, having thrived under its system.

The Montessori method encourages the learner to think for themselves. With Classic Baby’s new range, every parent and carer can set their child on the path to self-confidence, self-motivation, self-discipline and a lifelong passion for learning.

The complete range of Classic Baby Montessori toys can be seen and ordered online at Toys range from AUD $10 – $55